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MKTG 418
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Pricing Methods
Explain the three primary pricing methods, cost-based, value-based, and competition-based, and how they relate to the ideal pricing model.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Pricing Psychology
Evaluate how the various psychological influences consumers perceive value and identify the different ways companies attempt to influence those perceptions.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Quantitative Methods
Apply quantitative methods for understanding how consumers value a product.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Segmentation
Describe different methods for segmenting markets and how that has an impact on price discrimination.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Product Line Pricing
Compute optimal pricing policies when firms have multiple product offerings.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Pricing Considerations
Discuss the various regulatory, ethical, practical considerations that should inform a managers price setting practices.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship